If Seth Godin talks about something then it’s probably important.
In a blog post today, Godin emphasized how crucial typography is to conveying a message. We ignore it at our peril.
Agree.
Now I can’t say that I am a master at typography, I am not, but I am very enthusiastic about technologies that enable web designers to use fonts more creatively. At the recent WordCamp SF 2011, I was introduced to web fonts. And even before the session was over, I’d redesigned one of my web sites to use a web font for the logo/title.
You have plenty of options to choose from in selecting web fonts. Try Google Web Fonts for a collection of free and open source fonts for use on your pages.
Commercial options include a site Godin mentioned, TypeKit. Who also, by the way, presented the session on web fonts at WCSF 2011.
Combine web fonts with CSS3 techniques for drop shadow and border and you can say good-bye to image based typography. Of course the big deal, is that you get pretty words that are still words, searchable and index-able.
Click over to www.solar-home-power.com to see my fledgling foray into the world of web fonts and CSS3 text effects.